Logo and Brand Center

Concordia Seminary’s brand manual has been created to establish clear guidelines on the consistent use of the Seminary’s brand elements. This manual serves as an essential tool for those who work to effectively and joyfully communicate the Seminary’s mission.


Download the Brand Manual and Stylebook

For questions about information included within this manual or if you have questions about branding that are not addressed within, please contact Communications/Creative Services at 800-822-5287 or communications@csl.edu.

Core Elements


Logo

Horizontal

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Stacked

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Color

NAME SWATCH SPOT COLOR CMYK RGB HEX
Green
 
 
COATED
PMS 343
UNCOATED
PMS 342
COATED
98C 0M 72Y 61K
UNCOATED
96C 7M 80Y 33K
0R 88G 61B #2D6044
Gold
 
 
COATED
PMS 117
UNCOATED
PMS 110
COATED
0C 18M 100Y 15K
UNCOATED
4C 17M 98Y 7K
222R 180G 8B #D7BE26

Green

SPOT COLOR
COATED: PMS 343
UNCOATED: PMS 342
CMYK
COATED: 98C 0M 72Y 61K
UNCOATED: 96C 7M 80Y 33K
RGB
0R 88G 61B
HEX
#2D6044

Gold

SPOT COLOR
COATED: PMS 117
UNCOATED: PMS 110
CMYK
COATED: 0C 18M 100Y 15K
UNCOATED: 4C 17M 98Y 7K
RGB
222R 180G 8B
HEX
#D7BE26

Typography

The preferred font families that have been selected to support the Seminary brand are Gotham and Minion Pro. Samples of the available fonts in these families are shown below. To maintain consistency, it is recommended to set all headlines and subheads in Gotham, and body copy in either Minion Pro or Gotham.

Gotham

Minion Pro

Alternate Font Families

If the preferred fonts families are not available, the alternate font families of Helvetica, Myriad Pro and Times New Roman may be used. Helvetica is also used in email communications.